• Home
  • About
  • Portfolio
  • Blog
  • Contact
Menu

Superstylin*™ Fashion Consultant - Avelinda Garcia

Street Address
City, State, Zip
Phone Number
Superstylin*™ Fashion Consultant - Avelinda Garcia

Superstylin*™ Fashion Consultant - Avelinda Garcia

  • Home
  • About
  • Portfolio
  • Blog
  • Contact

So Square

February 25, 2011 Superstylin*™

JCPenney is set to unveil their brand spanking new redesigned logo during Sunday's Academy Awards telecast. The updated design bares an all-too striking resemblance to the recent Gap logo redesign. We all know how quickly the Gap reverted back to their old logo after public outrage. Will the fate be the same for JCPenney?

According to Styleite, the JCPenney logo "emphasizes the letters 'jcp' by bringing them into lower case and putting them in a bright red box. The rest of the letters are red on a white field. Preserving the signature red and white anchors the new logo in the brand’s preexisting image while allowing it to grow". I don't know about you but that statement reminds me of design critiques during college when you had no idea where your project was going and you molded the description to fit the end product.

I am curious to know how much money JCPenney shelled out to the graphic designer and the exact moment when groundbreaking design meant incorporating a square into the mix. Thoughts?

{Images via Styleite.com and Google}

Tags Design, JCPenney, Gap
Comment

The New and The Now

February 22, 2011 Superstylin*™

Several seasons ago I was crying out for pants on the runway.  For Fall/Winter 2011 we are definitely seeing longer hemlines. Whether it is playing with proportions or color, there is always something for everyone in fashion.  The 70s trend from spring has trickled over to fall.  Items synonymous with the 90s such as babydoll dresses and fannypacks continue to be rehashed.  What caught my Superstylin* eye the most during New York Fashion Week were pieces reflecting the new and the now such as the inventive blends and weaves of fabrics and unique embellishments.

After pouring through images from the collections and presentations, the following are just a mere portion of the offering which held my attention. Phillip Lim showed luxe sportswear separates and utilitarian looks, as well as long slouchy jumpsuits. The Proenza Schouler boys were inspired by Native American textiles and manipulated the patterns into pixelated versions in a variety of scale, colors and textures. Rodarte, known for their affinity of mixing fabrics and textures as well as cut, took us on a romp through the prairie. Ladylike dressing was on the agenda at Marc Jacobs with button-downs created in latex and rubber made to resemble sequins. Michael Kors celebrated 30 years in the fashion biz and showcased not only the shimmer and fur we have come to rely on from him for but also sleek body-concious jumpsuits with asymmetric draping. Another industry veteran, Oscar de la Renta, brought us his signature opulence and fresh new takes on sheath dresses. Alexander Wang's spin on eveningwear included a sublime blush poncho and sheer striped tuxedo blouse with flowing shirttail. Jason Wu's cocktail attire ranged from a tuxedo jacket with a double-layered lapel to a black coat adorned with feathers and a hint of fuchsia at the hemline. First lady favorite Prabal Gurung showed exquisite ombre furs and a pink dress was toughened up by a sharply cut vest and black leather accessories.

The fashion industry itself is focused on the new and the now as well. During fashion month my personal preference is to take in all the shows and let them simmer and digest if you will. The week prior to New York Fashion Week I was already experiencing overkill from excessive play-by-play tweets and articles in my Facebook feed. A positive aspect about this fashion evolution is the countless number of media options to choose from to tailor fit your personal tastes and preferences.  You can tune in and tune out as often as you like.  With livestreams becoming the norm and having the ability to pre-order the newest collections straight off the runway, I, like Tom Ford, prefer to have a more controlled approach to the flow of information.  Next season, as I said I would *this* season, I am editing my sources of information sent directly to my feeds and phone to not experience media fatigue before the shows begin.

{Images via Style.com}

Tags 3.1 Phillip Lim, Alexander Wang, Bizness, Editorial, Fashion, Fashion Week, Jason Wu, Marc Jacobs, Michael Kors, Oscar de la Renta, Prabal Gurung, Proenza Schouler, Rodarte, Social Media, Tom Ford, NYFW, Fashion Shows, FW2011
Comment
← Newer Posts Older Posts →
 

LEGAL
Photos posted are credited to their respective source. I do not claim ownership over all images used on this site and will oblige to the removal of any images at the request of the original copyright holders. Unless otherwise noted, all content is the property of Superstylin*™. Short text extracts of the content found on this website may be reproduced elsewhere, on the condition that Superstylin*™ is properly credited as the source with a link to the Superstylin*™ URL: http://superstylin.me/blog

Superstylin*™ participates in affiliate programs. Clicks and/or purchases made through certain links on this site or any related social media platforms may result in a commission for Superstylin™. All opinions are our own.

© Copyright Superstylin*™
2009 - 2026. All rights reserved.

Superstylin*™ Established 2009. Copyright © 2026, All rights reserved.