JCPenney is set to unveil their brand spanking new redesigned logo during Sunday's Academy Awards telecast. The updated design bares an all-too striking resemblance to the recent Gap logo redesign. We all know how quickly the Gap reverted back to their old logo after public outrage. Will the fate be the same for JCPenney?
According to Styleite, the JCPenney logo "emphasizes the letters 'jcp' by bringing them into lower case and putting them in a bright red box. The rest of the letters are red on a white field. Preserving the signature red and white anchors the new logo in the brand’s preexisting image while allowing it to grow". I don't know about you but that statement reminds me of design critiques during college when you had no idea where your project was going and you molded the description to fit the end product.
I am curious to know how much money JCPenney shelled out to the graphic designer and the exact moment when groundbreaking design meant incorporating a square into the mix. Thoughts?
{Images via Styleite.com and Google}