{From L to R: Alisa, Icarus, Laura, Nicolette}
Merritt Charles is an up-and-coming player in the luxury casualwear market. Lacey Horning, the creative force behind the Los Angeles-based brand, is a California gal through and through. Her designs radiate youthful exuberance for the woman who wants to look effortlessly pulled together. Superstylin* was fortunate enough to have a *sneak peek* at Merrittt Charles Fall/Winter 2010 collection. The line consists of a variety of basics constructed in cozy fabrics, such as cotton cashmere jersey, that can take you from casual daytime to subtle sexy nighttime.
The four styles pictured from the line are my favorite pieces. Since I live in a fog-drenched city, these clothes are perfect for layering. The Alisa is so sassy. Many women think their decolletage is sexy but there is something to be said about the back. I envision wearing the top with a bare back as shown or with a hint of color in the form of a bandeau, bra or camisole. The Icarus could be worn to the office and easily transition into after work cocktails and dinner with friends. The Laura allows for a flash of shoulder which is perfect for when I feel like channeling Jennifer Beals a la Flashdance. The Nicolette's draping and hemline makes the basic piece edgy and modern. After previewing the line, Superstylin* had a few questions for Miss Horning.
S* Describe the inspiration for your Fall/Winter 2010 collection.
LH* Inspiration for this season was urban streetwear with a twist of the 90s. Our staples always stay with us through the seasons, however, our new pieces were urban street inspired.
S* Let's say I walk into a store or am shopping online. I look at merchandise by the likes of James Perse or T by Alexander Wang. Then I spy Merritt Charles. What makes your line appealing to customers and ultimately results in a sale?
LH* What makes Merritt Charles so appealing is the wide range of unique fabrics that are made into classic basics with a twist. The attention to detail is something that we at Merritt Charles pride ourselves on.
S* Not only are you a business owner and designer, you are also a philanthropist of sorts. Tell me about how Merritt Charles gives back to the community.
LH* At Merritt Charles giving back to the community is very important to us. We make sure that we are always aware of global issues and are always looking for ways to contribute. At the launch of the company we immediately joined forces with The International Green Shield to help victims of the major hurricanes and disasters affecting the country. We are always looking for more ways to contribute and work with charities. Please email us at charity@merrittcharles.com for any inquiries.
Superstylin* encourages you to pop on by the Merritt Charles website to see more of their product offering and to feel the fun and flirty vibe of the brand.
{Images courtesy of Merritt Charles}