Lately it has been said that e-commerce is dead. While m-commerce is undoubtedly on the rise, a unique situation is unfolding. Consumers are comparison shopping on mobile devices and the best prices determine whether or not the items will be purchased online or offline. F-commerce needs to gain consumer confidence since the majority do not feel secure against fraud during payment. Now there is a new player in the game: shopping via your email inbox. I can't help but imagine the possibilities for brands, retailers and other industries.
Technology is cool.