Part of the fun in shopping these days is the social and digital innovation on the retail front. Armed with a Facebook gift card and on a mission to see digital storefronts, I headed to the mall.
Not only was it my first time using a FB gift card, it was my Sephora cashier's first experience doing a transaction with one. I was notified via a gift card dashboard, notification and email about my purchase and remaining balance. After my makeup fix, I headed to the recently launched digital stores by Westfield Labs and eBay for Rebecca Minkoff and TOMS. The touchscreen windows prompted test runs of sorting through merchandise and adding purchases to carts.
The mall is evolving into a social, mobile and digital experience. We are on the verge of some next level shopping.
