How quickly we went from incessantly posting images to creating snippets of moving image. Fashion is ripe on the Vine. Everyone from designers to PR firms and modelling agencies have embraced the video sharing app. In the form of six second clips, stylists give tips, bloggers document their outfits of the day and catwalks loop from fashion weeks abroad.
Fashion digerati including Burberry, Rebecca Minkoff, DKNY PR Girl, Marc Jacobs, Michael Kors and Nina Garcia have established their presence within the app. Other active brands include Lilly Pulitzer, Cole Haan, Nanette Lepore, Free People and Puma. Gemma Redux, Bauble Bar and Send the Trend are showcasing their accessories.
News and industry organizations such as Drapers and the British Fashion Council are sharing runway video- a trend we can expect to see during the upcoming Fall/Winter 2013 collections (not to mention the street style opportunities). Glamour, Cosmopolitan and Lucky are experimenting with the platform breathing life into the publications.
Shoppers have plenty of options to choose from. E-commerce sites ShopStyle, Topshop, Zappos Couture, Rent the Runway and Mr. Porter are incorporating the medium into their digital mix. Retailers Gap, Neiman Marcus and Urban Outfitters feature product shots, advertising campaigns and behind-the-scenes footage.
At the time of publication, profiles have been created by Net-A-Porter/The Outnet, Oscar PR Girl, Bergdorf Goodman, Armani and Saks. One can anticipate high quality content from the aformentioned group. To discover all these brands and more, find Superstylin* on Vine.