Brands which initially began online are increasingly extending themselves offline and finding inventive ways to do so. Case in point: AYR. The online womenswear line focuses on well designed separates and offers 'All Year Round' essentials. Shoppers can arrange personal fittings at the company's brick-and-mortar Guideshop. Read more in our Superstylin* post for Fashionotes >> Eye on E-Commerce: AYR.