As a young child Avelinda Garcia was encouraged by her mother to design costumes and clothing. Needless to say, a love affair with rhinestones, sequins and chiffon blossomed. She was destined to work in fashion.
Miss Garcia's college education began at the University of California-Davis where she earned degrees in Design and Textiles & Clothing. The programs curricula involved designing and sewing clothes, weaving fabrics, performing laboratory experiments on textiles, conducting branding case studies and producing student-run fashion shows. Avelinda's job as a graphic artist at the school newspaper sparked a continued desire to work for a magazine. The yearning to become a fashion editor lead Avelinda to New York City where she continued her education at the Fashion Institute of Technology in Fashion Merchandising Management.
Avelinda's career began as a fashion assistant at Fairchild Publications for Women’s Wear Daily and its sister magazine W. Duties ranged from taking market appointments, styling and producing trend stories to pushing rolling racks all over the streets of New York for editorial photoshoots. Miss Garcia returned to California and began working for CHAIKEN, a San Francisco-based ready-to-wear designer with presence at New York Fashion Week, ties to the New York garment industry and a satellite office located in Soho. Employed with the company for over a decade, Avelinda found herself at the intersection of sales, production, design and public relations. Garcia managed creative projects for the company including email marketing campaigns, lookbook design and website production. She established the social media presence for the womenswear label, as well as initiated the original e-commerce and social commerce efforts.
In 2009 Garcia established her blog entitled Superstylin*™ featuring topics about (but definitely not limited to) fashion, music, film and the arts. The Superstylin*™ offering has since expanded to include fashion consultation, creative direction and content curation. Avelinda is actively involved in the burgeoning fashion and technology community and is poised at the forefront of this world of breathtaking innovation. She is the Eye on E-Commerce Columnist for FASHIONOTES and a Contributing Writer for San Francisco Fashion+Tech. Miss Garcia is an ahead-of-the-curve tastemaker curating the newest, the latest and the greatest digital content. She is currently an adjunct professor at the Art Institute of California in the Fashion Design and Fashion Marketing & Management Departments.