As a young child Avelinda Garcia was encouraged by her mother to design costumes and clothing. Needless to say, a love affair with rhinestones, sequin and chiffon blossomed. She was destined to work in fashion.
Miss Garcia's college education began at the University of California-Davis where she earned a degree in Design with an emphasis in Textiles & Clothing. The programs curricula involved designing and sewing clothes, weaving fabrics, performing laboratory experiments on textiles, conducting branding case studies and producing student-run fashion shows. Avelinda's job as a graphic artist at the school newspaper sparked a continued desire to work for a magazine. The yearning to become a fashion editor lead her to New York City where she continued her education at the Fashion Institute of Technology in Fashion Merchandising Management.
Avelinda's career began as a fashion assistant at Fairchild Publications for Women’s Wear Daily and its sister magazine W. Duties ranged from taking market appointments, styling and producing trend stories to pushing rolling racks all over the streets of New York for editorial photoshoots. Miss Garcia returned to California and began working for CHAIKEN, a San Francisco-based ready-to-wear designer with presence at New York Fashion Week, ties to the New York garment industry and a satellite office located in Soho. Employed with the company for over a decade, Avelinda found herself at the intersection of sales, production, design and public relations. Garcia’s cross-departmental role also included managing creative projects for the company including email marketing campaigns, lookbook design and website production. She established the social media presence for the contemporary womenswear label, as well as implemented the original e-commerce and social commerce efforts.
In 2009 Garcia founded boutique fashion consultancy Superstylin*™. Being actively involved in the fashion and technology community lead Miss Garcia to pen an e-commerce column for FASHIONOTES and write for think tanks San Francisco Fashion+Tech and New York's Third Wave Fashion. Avelinda’s multifaceted professional experience led her to become an adjunct professor at the Art Institute of California in the Fashion Design and Fashion Marketing & Management departments. She currently works at luxury resale site The RealReal as an authentication and appraisal expert focusing on brand compliance. Garcia specializes in brand research and conducts company-wide trainings on topics ranging from luxury fashion houses and emerging designers to the streetwear and sneaker markets.